appear full-screen as soon as a user opens TikTok. They’re engaging right away, can’t be missed, and include a link to direct potential customers. This format is a great option for any business looking to raise brand awareness on a large scale.
allow businesses to integrate brand content in a user’s "For You Page." By including several call-to-actions, you’ll motivate prospective customers to shop, download your app, or visit your website straight from TikTok.
allows TikTok users the ability to participate and create content around your campaign theme. To get their Challenge Hashtag trending, advertisers can either team up with famous TikTok creators to encourage their followers to get on board or pay to have the challenge appear on the app’s Discover banner.
Branded Hashtag Challenges
and Snapchat Lenses are alike. They let marketers create custom sharable stickers, filters, and special effects. TikTok Branded Effects can go viral naturally, or advertisers can encourage users to create content using a custom filter in exchange for a shoutout or prize.
appear as the first video three seconds after a user opens the app. TopView ads occupy the full screen, feature up to 60-seconds of video with auto-play and sound, and include a custom link.