There’s hasn’t been long since the ordinary website acted as little more than a digital brochure.
Businesses exploited their online presence to market in a passive manner altogether. Companies weren’t reaching out to their internet audience, and those consumers couldn’t voice their opinion.
Today, you can assume that your customers are leaving comments on your blog, writing reviews about your services on YELP, tweeting about your product no matter who they are. So it’s vital to figure out how to manage their feedback and secure your reputation because your success and outcome depend on it.
But reputation management isn’t straight science.
For that matter, your status among the public doesn’t rely on you. Although you can influence how and what consumers think of your brand, you can’t control their feedback. If you try, there’s a good chance you’ll only set yourself against them.
Supporting a positive online reputation takes constant monitoring of search engine results and an effective content marketing strategy to keep damaging publicity away from the first page of Google and Bing. You equally need to encourage satisfied consumers to write positive reviews, and engage with those who leave negative appraisals in a way that’s constructive and solves their problems.
Online reputation management isn’t a one time offer. It requires sustained vigilance and a great deal of work, and it’s a handful when you’re already running a business.