Search Engine Ecommerce
Display ads and Pay-Per-Click are a good source of traffic for any online store. But if you ignore Ecommerce SEO, you’ll never convert the 70% to 80% of browsers which neglect ads in favor of organic listings.
While SEO offers a higher return on investment rather than any other digital marketing strategy, a good deal of ecommerce entrepreneurs overlook optimization. And as an alternative, they fully rely on paid advertising to bring customers to their site.

We truly believe in SEO — especially E-commerce SEO. It’s no differ to us if you’re new to the online marketplace or a long time pro looking to expand your reach, our digital marketing agency can establish and execute an SEO plan with the power to enhance organic rankings, drive both traffic and sales, and set your business for sustainable, long-term growth.
Ecommerce SEO:
Win the Online Marketplace
The vast majority of folks who shop online begin with Google or a different search engine.

Better part, never bothers to scroll past the first page of results. They either look through the page for the most relevant listing, click on one of the first three organic results, or visit multiple sites from the first page.

If you want to pull ecommerce off, your site needs to be at the top of the first page of Google or Bing. Pay-Per-Click will do that, but the cost of an ongoing campaign might not be sustainable over time. And of course, ad blindness and the growing use of ad blockers can significantly reduce the effectiveness of paid search.

Ecommerce SEO describes the approach and adjustments. From keyword research and internal link structure to anchor text and backlinking — that can get you there. When used effectively, these optimization strategies will improve your ranking in the search engines, reduce your reliance on paid advertising, and get you out in front of the competition.
A Plan for Improving Your Rankings and Growing Your Business
Effective Local SEO from an
Entrepreneur’s Point of View
Ecommerce SEO introduces your business to a low-cost path to larger online visibility, and ultimately, rising sales and profitability. But increasing your search value and improving your organic position on Google and Bing requires a lot more than just filling the site with keywords. You ought to look at SEO as a long-term and multi-faced strategy that requires constant analysis, optimization, and updates to keep abreast of the ever-changing algorithms, if you want to outplay your competitors.

Before they reach us, many of our ecommerce clients weren’t even considering SEO — they were too occupied to run their online stores. Others were contemplating ineffective and even harmful strategies that failed to deliver much — if any — return on investment.

So what’s our strategy ?

We start with a thorough site audit, then keep what’s working and eradicate what’s not. After that, we get to work on a comprehensive optimization strategy specifically tailored to your unique product offerings and customer base.
Technical SEO
These elements, including site architecture, backend file, tags, and more, ensure the search engines can crawl and index your pages efficiently.
Off-Sight SEO
These factors include quality backlinks, social media mentions, influencer marketing efforts, and other elements that lend your site the credibility it needs to move up in the rankings.
Onsite SEO
Onsite elements focus on keywords, headings, internal linking strategies, and other signals that allow the search engine crawlers to understand your site’s content and context.
Once we’ve implemented your strategy, our SEO professionals will begin tracking all available metrics — from rankings to conversions to lost links and more — to ensure the success of our efforts. If something stops working, we’ll find a way to fix it.
Our view of SEO
As businesspeople, we’re passionate about SEO because we’ve experienced first-hand just how badly a thoughtless approach to optimization can harm a business. And we’re not keen on the outdated methods and solutions that have kept far too many ecommerce sites from reaching their true potential.

Because we’ve seen the other side of the digital marketing world, we take our work seriously and handle our clients' businesses as we would our own. We know that every dollar counts and feel the same frustration about poor rankings, slow sales, and squandered budgets as you probably do — if not more so.

When you work with EZCA, you’re getting scalable and effective campaigns that get results, combined with experience in the digital marketing domain. Try after try, we’ve figured out how to leverage Ecommerce SEO in a way that delivers a superior return of investment. We think you’ll love it!
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