Remarketing has been here since 2010 when Google first offered the service for display ads. Facebook launched its version — Custom Audiences — two years later. By 2013, remarketing had grown to paid search.
All the major social media sites and search engines, such as Bing, Twitter, LinkedIn, and Instagram, now offer remarketing options.
With a Click-Through Rate 3-to-10 times higher than the industry average, remarketing ranks as one of the most effective tools any business — large or small — can use to build brand awareness, strengthen brand recall, and eventually, drive sales.
Remarketing works because it allows you to target consumers who’ve already engaged with your brand. Not only are they more likely to notice and consider your advertisements as they browse, but they’re also far more likely to convert.
Brands that ignore remarketing stand to lose hundreds of customers annually. Yet far too many businesses reject the strategy and assume repeat advertising will only bug their audience. Research has shown, however, that just 11% of consumers view remarketing in a negative light
. Thirty percent actually enjoy seeing remarketed ads, and the rest are neutral.