Journalists love breaking news, and reaching out proactively with a well-written and thrilling release highlights both your company’s credibility and your professionalism with the media contacts who matter.
Boost Traffic to Your Website
Online press releases got a bad name a few years back, thanks to "black hat" operators who spammed the internet with ill written, keyword-stuffed, and transparently promotional releases that served no other purpose except to increase search engine rankings. While that’s not going to work today, a journalistic press release with a compelling and newsworthy angle will still get the search engines' attention and lure readers to learn more by visiting your site.
Thanks to online distribution services, a press release can get your business featured on most major digital and media channels, including Google News, MarketWatch, Reuters, Yahoo! News, Forbes.com, and BusinessWeek, positioning your brand as a credible source of information and expertise to a potential audience of millions.
Reach an Audience of Millions
A press release doesn’t have to be your final word on a topic. In fact, the subject addressed in your release can stir up additional content for blog posts, marketing emails, guest-authored articles, and social media posts, potentially driving your online messaging strategy for weeks.
Stir Up Additional Content
If your brand becomes caught up in controversy or the subject of negative publicity, a well-written and factual press release sets the record straight and presents your side of the story to the public in a highly credible way.
The Internet offers consumers different means of commenting on your products and services, and those interactions will help shape public perception of your business. Issuing a newsworthy press release lets you control the discussion around your brand and counteract any negative internet chatter.