Do you want to connect your brand with potential customers from coast-to-coast?

A Pay-Per-Click or display advertising campaign can do that for you, as long as you’re willing to fork out for high-value keywords and clicks. But what if you could utilize the same keywords organically and get those much-needed clicks for free?
Well, in our view, nothing beats a first-class National SEO strategy for supercharging brand recognition. Not only is a greatly ranked organic listing more likely to get the attention of your desired customers. But it should also inspire more credibility with those who are even a little skeptical of paid advertising.

Over 80% of consumers now head online to research services and products, a fantastic website has become a must-have for any business — large or small. But with ultimately thousands of competitors contesting for top placement on Google and Bing, even the most appealing, intuitive, and well-functioning site will go unnoticed unless you’ve optimized for a nationwide audience.

If your website isn’t getting the traction it deserves, our digital marketing specialists can deploy a full suite of SEO tactics to get your brand on the map, draw traffic, sales, and deliver a superior return on investment.
National SEO:
Change the Way You Compete in the Online Marketplace
What if we tell you that 75% of Google searches never scroll past the first page of results.

Instead, they either click on the first or second listings, scan page one for the most relevant answer to their query, or visit several results from page one. More than 70% only click on organic (unpaid) results all or most times.

If you want to use the internet to connect your brand with a nationwide audience, a high-ranking website is non-negotiable.

Search Engine Optimization, or SEO, describes a range of techniques that are focused on increasing the amount of organic traffic to a website from the search engine results page. Unlike Local SEO, which targets to draw visitors interested in businesses and service providers within a single geographic area. National SEO mainly centers on ranking for broad keyword terms that will draw searchers from all over the country.

When executed well, an ace National SEO strategy can transform the way your brand competes in the online marketplace, lessening your reliance on costly PPC and display ads.
A Route to Maximum Visibility
National SEO offers your business the chance to spend a little and get far more in return. But the number of brands using SEO on the national scale is immense, and the contest for top rankings is growing ever more competitive by the day.

Before they came to us, many of our clients were lost in the crowd, and pursuing ineffective — sometimes even damaging — SEO strategies that drained their marketing budgets while failing to deliver the first-page results they sought-after.

Unfortunately, that’s not unusual. Whether it’s due to barely designed and drowsy websites, cursory keyword research, or inattention to backlinks, far too many National SEO strategies simply fail to hit their marks.

So, how do we fix that?

By diving right in and learning all there is to know about your brand, your target audience, and your competitors. Next, we focus on the user experience to pinpoint everything that’s working for you and remove anything that’s not.

Only then can we start developing a new action plan tailored to your brand and your industry that includes all the hallmarks of a successful national SEO strategy.
Create compelling content that’s relevant to your audience’s needs.
Optimize all backend aspects (meta descriptions, page titles, header tags, and alt tags) to ensure relevancy with the search engines.
Research the keywords that align with your target customers’ queries.
Distribute content on social media profiles to build credibility and trust.
Earn content placement and backlinks from high-quality, third-party websites.
Constant optimization and updates to keep up with the algorithms and maintain your top rankings.
An Entrepreneurial Technique to National SEO
Effective Local SEO from an
Entrepreneur’s Point of View
As entrepreneurs, we’ve each started and sold several companies before getting together at Ezca. We love National SEO because we acknowledge just how badly a random and careless technique can damage even the strongest brand. And we have absolutely no patience for the conventional methods that have prevented our clients from reaching their true potential in the past.

We take our work personally and promise to treat your brand as we would our own. We know every marketing dollar counts and becomes just as aggravated (if not more so) with sluggish web traffic, disappointing conversion rates, and overspending as you probably do.

Because we’re able to call on the power of multiple brains with literally decades of collective experience navigating the digital marketing space, the results we deliver for our clients are nothing short of astounding- if we do say so ourselves.

If you’re ready to put our knowledge to work, we’d love to talk and learn more about how we can help you grow your business and expand the reach of your brand.
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