Local seo
Are you looking to leverage your online assets in a way that will drive more traffic to your business’s brick-and-mortar location?
Well, how’s your Local SEO?
Well, how’s your Local SEO?
Whether you’re a small business with a single location or operate multiple outlets in several cities, Local SEO is one of the most powerful tools you can use to generate quality leads and bring more customers to your physical address.
If you’re finally ready to think local, our digital experts can help your business deploy Local SEO in a way that increases your visibility, puts you ahead of the competition, and delivers the best possible return on your marketing investment.
If you’re finally ready to think local, our digital experts can help your business deploy Local SEO in a way that increases your visibility, puts you ahead of the competition, and delivers the best possible return on your marketing investment.
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97% of search engine users have conducted an online query to find a local business.
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Almost half of Google searches involve queries for local information.
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“Near me” mobile searches containing a variant of “can I buy” or “to buy” grew more than 500% between 2016 and 2018.
Like any offline business, most customers are right in your backyard. And they don’t browse the Yellow Pages to find the products and services you offer.
In the 21st century, the phone book is outdated. Google, Bing, and even Facebook are what’s hot.
We’re not exaggerating. Consider this:
In the 21st century, the phone book is outdated. Google, Bing, and even Facebook are what’s hot.
We’re not exaggerating. Consider this:
That same two-year period saw a 150% increase in mobile searches for “near me,” a 900% spike in searches for “near me today/tonight,” and a 200% jump in mobile searches for “open” + “now” + “near me.”
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Local queries lead 50% of mobile searchers to visit a business’s physical location within just one day.
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1 in 3 searches on a smartphone occurs just before customers enter a store.
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78% of location-based searches on a mobile device end in offline purchases.
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Local SEO: What's all the hype about?
01
Billions of customers turn to Google or Bing to research local businesses in the communities where they live or the areas they intend to visit on a daily basis.
Let’s say a tourist searches Google for the "Best Vietnamese Restaurants in LA." Every Vietnamese restaurant in LA will want to appear at the top of that search page. But with literally hundreds of pho joints spread across the five areas, how does any single restaurant stand out?
Unless the owner has taken the time to optimize Local SEO, it’s unlikely that a particular restaurant listing will appear anywhere near page one, much less the top of the page. And any business that can’t make page one on a relevant local search might as well not exist, at least as far as the internet is concerned.
Search Engine Optimization, or SEO, describes a range of optimization strategies targeted to increase the amount of organic (unpaid) traffic to a website from the search engine results page. But while traditional SEO focuses on enhancing site visibility on a nationwide or global scale, Local SEO allows a business to target organic searchers by specific geographic locations.
And because you can reach potential customers when they need you — not when they don’t — Local SEO is far more efficient and cost-effective than direct mail or other outmoded promotional channels.
Let’s say a tourist searches Google for the "Best Vietnamese Restaurants in LA." Every Vietnamese restaurant in LA will want to appear at the top of that search page. But with literally hundreds of pho joints spread across the five areas, how does any single restaurant stand out?
Unless the owner has taken the time to optimize Local SEO, it’s unlikely that a particular restaurant listing will appear anywhere near page one, much less the top of the page. And any business that can’t make page one on a relevant local search might as well not exist, at least as far as the internet is concerned.
Search Engine Optimization, or SEO, describes a range of optimization strategies targeted to increase the amount of organic (unpaid) traffic to a website from the search engine results page. But while traditional SEO focuses on enhancing site visibility on a nationwide or global scale, Local SEO allows a business to target organic searchers by specific geographic locations.
And because you can reach potential customers when they need you — not when they don’t — Local SEO is far more efficient and cost-effective than direct mail or other outmoded promotional channels.
Elevate your Local Visibility, Exceed Your Competition
02
Localized search results provide exclusive features specifically intended to connect local consumers with the businesses they need.
Think of the Google "Local 3-Pack", which consists of a map and the three "Google My Business" listings that best match specific search criteria. Type a localized query into Google, and the 3-Pack is the first thing you’ll see. Can you imagine what that kind of visibility could do for your company?
Are you looking to get noticed on Bing and other Microsoft-powered search engines? Local SEO — including an optimized listing on "Bing Places for Businesses" - can get you there as well.
Undoubtedly, Local SEO only begins with your Google and Bing business listings. To consistently exceed your competition, you’ll need an overall strategy that encompasses all the elements of an optimized local search campaign, including:
Think of the Google "Local 3-Pack", which consists of a map and the three "Google My Business" listings that best match specific search criteria. Type a localized query into Google, and the 3-Pack is the first thing you’ll see. Can you imagine what that kind of visibility could do for your company?
Are you looking to get noticed on Bing and other Microsoft-powered search engines? Local SEO — including an optimized listing on "Bing Places for Businesses" - can get you there as well.
Undoubtedly, Local SEO only begins with your Google and Bing business listings. To consistently exceed your competition, you’ll need an overall strategy that encompasses all the elements of an optimized local search campaign, including:
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Localized Keyword Research
/02
Location-Specific Content
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Localized Website Optimization
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Local Citations
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Relevant, Quality, and Localized Backlinks
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Reviews and Ratings on Yelp and other Online Directories
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Facebook and Other Social Media
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Monitoring and Tracking Website Analytics, Rankings, Link Building, and Citations
Effective Local SEO from an Entrepreneur’s Point of View
03
Effective Local SEO from an
Entrepreneur’s Point of View
Entrepreneur’s Point of View
Like all the best digital marketing tools, Local SEO gives businesses the opportunity to spend a little and get far more in return. But while each of the above elements may seem manageable on an individual level, overseeing a comprehensive and broad-ranging Local SEO strategy takes time that most company owners just don’t have.
As entrepreneurs, we’ve each started and sold several companies before getting together at Ezca. As a marketing agency, we’ve already done online marketing from your perspective. We’re all too familiar with the many ways an ill-conceived and disordered strategy can harm even the most successful brand. We overlook the traditional approaches that have allowed these bland and mediocre campaigns to flood the internet.
And we become just as frustrated (if not more so) with sluggish web traffic, low conversions rates, and wasteful spending as you probably do.
When you partner with Ezca, you’re able to call upon the power of multiple minds with years of combined experience in the digital marketing arena. After much experimentation, we’ve uncovered how to use Local SEO in a way that positions companies for long-term, scalable growth. We think you’ll love the results.
As entrepreneurs, we’ve each started and sold several companies before getting together at Ezca. As a marketing agency, we’ve already done online marketing from your perspective. We’re all too familiar with the many ways an ill-conceived and disordered strategy can harm even the most successful brand. We overlook the traditional approaches that have allowed these bland and mediocre campaigns to flood the internet.
And we become just as frustrated (if not more so) with sluggish web traffic, low conversions rates, and wasteful spending as you probably do.
When you partner with Ezca, you’re able to call upon the power of multiple minds with years of combined experience in the digital marketing arena. After much experimentation, we’ve uncovered how to use Local SEO in a way that positions companies for long-term, scalable growth. We think you’ll love the results.
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