You’ll receive a notification of a manual penalty via the Google Search Console.
Panda and Penguin penalties can strike your site whenever Google updates its algorithms, something that occurs hundreds of times annually. Although you won’t get a notification of an algorithmic penalty, you may notice at least one of the following:
Your page-one positions have slipped a page or two without any action on your part.
The website is no longer ranking well for your brand or business name.
Your PageRank has decreased to 1 or 0.
Your website dropped out of sight from Google’s cached results all of a sudden.
A site search – site:yourdomain.com keyword – provides no results.
Your listing is for a random page on your site, rather than the homepage.
Whether you’ve been hit by a manual or algorithmic penalty, removing and repairing a black mark can be a time-consuming and complicated process. In the meantime, you will lose countless conversions due to your site ranking failing and traffic drop.
Let’s be clear; Google penalty removal is more art than science. There’s no quick fix, but an experienced pro can set the process to a more efficient and far less painful course.
Before they reached out to us, many of our clients were unaware of why they received a Google penalty. Some didn’t even know about the penalty; they just knew their rankings had inexplicably slipped.
So, what can be done?
We begin by conducting a meticulous audit to determine if your site received a penalty, identify whether it’s manual or algorithmic and if it refers to a Penguin or Panda update. We then create a guide to eliminate problematic contacts, eliminate or reject any questionable backlinks, and request a review from Google.
Once we’ve had the penalty removed and restored your rankings, our SEO experts will show you how to avoid penalties and maintain your page-one position in the future.