As a result, businesses in several industries leverage its ad management platform
to advertise online.
But establishing a Google Ads account from scratch is an intensive task that might send even the most competent business owner into a panic.
And actually managing said account is another challenge entirely.
Managing Google Ads with Google Ads alone, which doesn’t provide any help with the right campaign structure, bidding strategy, or ad text optimization — can quickly become overwhelming without the right guidance.
On some occasions, that guidance may come from software that does keyword research, determining the right campaign structure, and strategic bidding more manageable. In others, it could mean outsourcing the work to more skilled digital marketers.
Regardless of which option you would like to pursue, Ezca offers a solution. Our marketing strategies make Google Ads management simple and effective; it simplifies tiresome and time-consuming work, letting you focus on your brand.
To give you a clearer idea of exactly how much work calls for maximization of return on investment for your pay-per-click campaigns, let’s have a look at the foundation of Google Ads management. This foundation consists of three high-level categories: experimentation, optimization, growth.