The vast majority of the population — from GenZ’s to Boomers — have a smartphone. That implies a GPS device in their pocket knows their exact location at any given time.
Geofencing takes advantage of this technology by letting you draw a virtual fence around any geographical location — restaurants and stores, schools and colleges, event venues, even neighborhoods, and shopping malls. Smartphone users who enter this "conversion zone" while their location services are active will receive your advertisements for the next month.
Let’s say you’re a restaurant located in your city’s theater district. You can place a Geofence around the venues closest to your location and target theatergoers before and after the show.
Best of all, you can choose exactly when your geofencing ads will appear. Does your physical location experience the most traffic during weekday lunchtimes? Set up your campaign to run Monday through Friday from noon to 2pm.
All the major social media platforms — Instagram, Facebook, Twitter, and LinkedIn— offer geofencing capabilities, as do Google and Bing. You can also send Geofencing ads through your own and third-party apps.