Many multi-local businesses — especially franchises — don’t have any issues with brand recognition. After all, the audience is more likely to recognize any company that operates multiple outlets across the country, within a state, or even in one city.
But to drive sales, those consumers still need to find the single location nearest to them.
The Yellow Pages once served this need. But today,
most of your prospective customers are looking online.
And even the most engaging and intuitive national website won’t benefit those searchers if they can’t improve your most convenient locale in relatively short order.
When you run a multi-location business, you need each outlet to appear in the search engine results that revolve around its geographic area, as well as your products and services. Franchise and Multi-Location SEO strategies maximize your online assets in a way that lets Google and Bing differentiate between multiple brick-and-mortars that belong to a single business and present the most relevant listings to their users.
Before they came to us, many of our franchise and multi-location clients were either skeptical about SEO or paralyzed by a disorganized approach that did more harm than good and left many of their prospective customers out in the cold.
So how can we fix it?
By following our program — a complete and total audit of your digital assets, keeping what works and eliminating anything that’s holding you back. Only then can we develop a thorough multi-local strategy specifically customized to your exclusive niche and target customers, wherever they might be: