Owning some of the most advanced targeting algorithms on the Internet and a varied array of ad types, Facebook puts you and your company in charge. You’re not entirely hoping consumers find your business. You’re targeting the specific customers most likely to look into your products or services by tapping into the wealth of data Facebook has gathered about its users.
And take our word on it, Facebook knows a lot about its users.
With an endless array of custom audience parameters — including age, gender, location, interests, occupation, behaviors and languages — at your disposal, your business can create a remarkably thorough profile of your best audience. You can even upload existing consumer data and let Facebook make a "Lookalike Audience" based on the exact parameters you set.
Facebook allows a business of any size to gain its hoped for consumer base with a single, well-thought-out, and well-placed ad. And with a Cost Per thousand of Impressions (CPM) of just $ 13
throughout all industries, it remains one of the most cos-effective online or offline forms of advertising.
Above all, the results of each Facebook advertising campaign are 100% measurable. With just one conversion pixel on your website, you’ve suddenly gained access to a huge amount of quality data that will help your brand optimized ads, set up a targeted audience for future campaigns and remarket to customers who’ve already interacted with your site.