Convince website and social media visitors to subscribe by offering free guides, checklists, coupons, quizzes, or eBooks in exchange for their email address and other contact information.
Make Subscribers Feel Welcome
Welcome emails confirm each subscriber’s sign-up and clarify what they can expect in terms of content, special offers, brand voice and more.
Let prospects tailor future communications to their needs and desires, assuring your emails have relevance and perfecting your churn, bounce, and open rates.
Sustaining a clean target list — occasionally validating addresses and scrubbing inactive subscribers — maximizes efficiency, improves sender reputation, and increases the odds that your emails will actually get delivered.
Segmenting your list for different audiences — by age, gender, interests, and even recent purchases — allows for more effective targeting and personalization. And compared to generic emails, personalized campaigns can generate six times higher transaction rates and revenue per email.