Email List Marketing and Development
Nothing can compare to a smart email marketing campaign when you need to connect with customers.
But making use of email to grow your business and build brand awareness is a lot like baking a pie, with the results mostly dependent on the quality of your ingredients.
And without a remarkable email list to guide your messages, they’ll be likely to end up in the spam folder, never to be opened. As far as we know, that list is the cornerstone of any effective campaign.
But like baking, developing and managing a quality subscriber list is an art that takes time to perfect. And if you’re like most committed business owners and managers, time is probably the one ingredient that’s never enough.
As a full-service and end-to-end digital marketing agency, we’ve helped hundreds of brands mount extremely successful email marketing campaigns by developing and managing customized databases that let our clients direct their promotional communications more knowingly and intelligently. Whether you’re an email marketing novice or were left unimpressed by a recent effort, our Email List Management and Development specialists have the tools to build and maintain a solid subscriber list that will allow your business to grow year after year.
And without a remarkable email list to guide your messages, they’ll be likely to end up in the spam folder, never to be opened. As far as we know, that list is the cornerstone of any effective campaign.
But like baking, developing and managing a quality subscriber list is an art that takes time to perfect. And if you’re like most committed business owners and managers, time is probably the one ingredient that’s never enough.
As a full-service and end-to-end digital marketing agency, we’ve helped hundreds of brands mount extremely successful email marketing campaigns by developing and managing customized databases that let our clients direct their promotional communications more knowingly and intelligently. Whether you’re an email marketing novice or were left unimpressed by a recent effort, our Email List Management and Development specialists have the tools to build and maintain a solid subscriber list that will allow your business to grow year after year.
Email List Marketing and Development:
The Solution to Marketing Success
The Solution to Marketing Success
01
Email has always been a powerful promotional channel. And in the early years of the internet, Email Marketing offered a relatively easy way to realize a great return on investment.
But with today’s brands using email more than ever, the competition for consumer attention has reached a fever pitch. And with nearly 2.8 million digital communications being sent every second of the day, 74% of consumers are overwhelmed by email overload as well as by the staggering number of irrelevant promotions constantly choking their inboxes.
If your business is going to break through all that, you’ve got to give your subscribers the attention they deserve. That means putting in place a plan for effective Email List Management and Development that will ensure you’re reaching the consumers who want and need to hear from your brand.
But with today’s brands using email more than ever, the competition for consumer attention has reached a fever pitch. And with nearly 2.8 million digital communications being sent every second of the day, 74% of consumers are overwhelmed by email overload as well as by the staggering number of irrelevant promotions constantly choking their inboxes.
If your business is going to break through all that, you’ve got to give your subscribers the attention they deserve. That means putting in place a plan for effective Email List Management and Development that will ensure you’re reaching the consumers who want and need to hear from your brand.
/01
Lead Magnets
Convince website and social media visitors to subscribe by offering free guides, checklists, coupons, quizzes, or eBooks in exchange for their email address and other contact information.
/02
Make Subscribers Feel Welcome
Welcome emails confirm each subscriber’s sign-up and clarify what they can expect in terms of content, special offers, brand voice and more.
Let prospects tailor future communications to their needs and desires, assuring your emails have relevance and perfecting your churn, bounce, and open rates.
Subscriber Control
/03
Sustaining a clean target list — occasionally validating addresses and scrubbing inactive subscribers — maximizes efficiency, improves sender reputation, and increases the odds that your emails will actually get delivered.
Immaculate List Hygiene
/04
Segmenting your list for different audiences — by age, gender, interests, and even recent purchases — allows for more effective targeting and personalization. And compared to generic emails, personalized campaigns can generate six times higher transaction rates and revenue per email.
List Segmentation
/05
We Receive the Right Emails to the Right Inboxes
02
Establishing and managing a quality subscriber list is just one element of email marketing. Still, it’s a lot to deal with when you’re already maintaining everything else that goes along with running a business.
When they first come to us, many of our clients can’t make out why their marketing emails and brand newsletters are getting little to no traction. But almost in every case, their email lists just weren’t a priority. The result? Aimless campaigns that either alienated potential customers or failed to connect at all.
So how can we fix this?
We begin by learning all there is to know about your brand, including your industry, your competitors, and your target audience. Once we’ve had the data that will allow us to direct the right emails towards the right inboxes, our marketing experts will use all the tools — improved sign-up forms, opt-in and referral incentives, list segmentation, in-mail social sharing options, performance tracking, and analysis — important to building and maintaining a quality subscriber list.
When they first come to us, many of our clients can’t make out why their marketing emails and brand newsletters are getting little to no traction. But almost in every case, their email lists just weren’t a priority. The result? Aimless campaigns that either alienated potential customers or failed to connect at all.
So how can we fix this?
We begin by learning all there is to know about your brand, including your industry, your competitors, and your target audience. Once we’ve had the data that will allow us to direct the right emails towards the right inboxes, our marketing experts will use all the tools — improved sign-up forms, opt-in and referral incentives, list segmentation, in-mail social sharing options, performance tracking, and analysis — important to building and maintaining a quality subscriber list.
Entrepreneur’s Perspective on List Marketing
and Development
and Development
03
As entrepreneurs who’ve each started and sold several businesses, we’ve seen first-hand just how quickly a thoughtless approach to email targeting can ruin even the most respected brands' reputations. And we have no tolerance for chaotic campaigns that only consume marketing budgets while delivering little in the way of return on investment.
Because we’ve been where you are, we become just as frustrated with high bounce rates, low open rates, and lackluster conversions as you probably do. We promise to treat your business as your own and make sure every marketing dollar counts.
When you collaborate with Ezca, you’re leveraging the power of multiple minds with years of combined experience helping brands thrive in the digital age. After much experimentation, we’ve developed an approach to Email List Development and Management that ensures our clients' campaigns bring a superior return on investment.
We’re certain you’ll be amazed by our results.
If you’re ready to put our capabilities to work for you, we’d love to talk and learn more about how we can help you grow your business.
Because we’ve been where you are, we become just as frustrated with high bounce rates, low open rates, and lackluster conversions as you probably do. We promise to treat your business as your own and make sure every marketing dollar counts.
When you collaborate with Ezca, you’re leveraging the power of multiple minds with years of combined experience helping brands thrive in the digital age. After much experimentation, we’ve developed an approach to Email List Development and Management that ensures our clients' campaigns bring a superior return on investment.
We’re certain you’ll be amazed by our results.
If you’re ready to put our capabilities to work for you, we’d love to talk and learn more about how we can help you grow your business.
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