display Advertising
Display advertising gets a bad name.
A great deal of so-called experts slam display advertising as ineffective, and others have declared the format dead.
But at Ezca, we view display advertising as a hidden marketing gem.
A great deal of so-called experts slam display advertising as ineffective, and others have declared the format dead.
But at Ezca, we view display advertising as a hidden marketing gem.
If executed correctly, an effective display advertising campaign will make prospective customers remember your brand. And as any digital marketer knows, improved brand awareness can enhance everything from product searches and click-through rates to site traffic and offline/online purchases.
Having difficulty believing in us? Well, consider that the Google Display Network — the rule of thumb of display advertising networks — reaches 90% of the world’s internet users and offers brands access to over 200 million high-quality sites and 650,000 apps. That means you can follow your audience pretty much anywhere on the web.
Can you think of a better way to increase your brand’s visibility?
Yes, it’s true that a few internet users find display ads irksome or have developed "banner blindness".
But that just means digital marketers need to upgrade their approach.
Whether you’re new to display advertising or dissatisfied with your current campaign, the experts at Ezca can help you harness display ads in a way that elevates your brand in the minds of consumers and maximizes the return on your investment.
Having difficulty believing in us? Well, consider that the Google Display Network — the rule of thumb of display advertising networks — reaches 90% of the world’s internet users and offers brands access to over 200 million high-quality sites and 650,000 apps. That means you can follow your audience pretty much anywhere on the web.
Can you think of a better way to increase your brand’s visibility?
Yes, it’s true that a few internet users find display ads irksome or have developed "banner blindness".
But that just means digital marketers need to upgrade their approach.
Whether you’re new to display advertising or dissatisfied with your current campaign, the experts at Ezca can help you harness display ads in a way that elevates your brand in the minds of consumers and maximizes the return on your investment.
What You Should Know About
Display Ads
Display Ads
01
Display advertising allows you to tell your brand's story through engaging images, compelling video or animation, and other media. Once they're ready to go, the Google Display Network or similar platform posts your ads on third-party websites that your target audience is most likely to enjoy.
A well-chosen display ad gives users an insight into your business and introduces you to your products early in the buying process. Now that your brand is ingrained in their minds, members of your target audience are much more likely to search for your company on search engines and visit your website.
And when joined with paid search, the use of display advertising has the potential to increase conversions by as much as 22%.
A well-chosen display ad gives users an insight into your business and introduces you to your products early in the buying process. Now that your brand is ingrained in their minds, members of your target audience are much more likely to search for your company on search engines and visit your website.
And when joined with paid search, the use of display advertising has the potential to increase conversions by as much as 22%.
Targeted Display Advertising Will Promote Your Business
02
As we’ve mentioned earlier, many “experts” state that consumers dislike display ads. But in our experience, what they hate are bad display ads that feel intrusive and offer nothing of relevance.
How to avoid this unpleasant experience? By targeting ads to favorite websites of the desired audience, their demographics, behaviors and common interests. Give it a try, and display advertising will offer more ways to connect your brand with the right consumers than you ever imagined.
Display ad remarketing takes targeting to the next level. Want to bring users back to your site after they’ve left items in a shopping cart or failed to complete some other action? Remarketing allows you to do that by placing your ads in front of recent visitors as they surf the web.
You can also use remarketing to offer updated products and services to former customers, and attract people who have visited competitor sites with offers similar to yours. Or retarget mobile ads to users who have recently discovered your brand on a desktop.
You can also remarket display ads to consumers who’ve signed up for your promotional emails or subscribed to your newsletter.
How to avoid this unpleasant experience? By targeting ads to favorite websites of the desired audience, their demographics, behaviors and common interests. Give it a try, and display advertising will offer more ways to connect your brand with the right consumers than you ever imagined.
Display ad remarketing takes targeting to the next level. Want to bring users back to your site after they’ve left items in a shopping cart or failed to complete some other action? Remarketing allows you to do that by placing your ads in front of recent visitors as they surf the web.
You can also use remarketing to offer updated products and services to former customers, and attract people who have visited competitor sites with offers similar to yours. Or retarget mobile ads to users who have recently discovered your brand on a desktop.
You can also remarket display ads to consumers who’ve signed up for your promotional emails or subscribed to your newsletter.
A Business Approach and the Energy to Make Your Brand Stand Out
03
Display advertising is easy to get wrong.
In fact, before partnering with Ezca, many of our clients were running pointless and inadequately placed ads that were only good for blowing budgets and alienating potential customers.
As entrepreneurs, we’ve each started and sold several companies before getting together at Ezca . We’re passionate about digital marketing because we’ve experienced first-hand retention and how a poorly conceptualized strategy will sink even the strongest brand. And, like you, we have absolutely no patience for traditional approaches that have allowed ineffectual and annoying campaigns to flood the internet. We promise to treat your business as we would our own and do whatever it takes to make your ad dollars count.
At Ezca , we’re able to help your company grow, using multiple minds with lots of collective experience navigating the digital advertising space. Case after case, we’ve mastered the art of fashioning compelling display ads that captivate audiences, giving the best results, boost brand awareness and recall, and position companies for long-term, sustainable growth.
If you’re ready to see us in action, we’d love to talk and learn the ways we can help you grow your business.
In fact, before partnering with Ezca, many of our clients were running pointless and inadequately placed ads that were only good for blowing budgets and alienating potential customers.
As entrepreneurs, we’ve each started and sold several companies before getting together at Ezca . We’re passionate about digital marketing because we’ve experienced first-hand retention and how a poorly conceptualized strategy will sink even the strongest brand. And, like you, we have absolutely no patience for traditional approaches that have allowed ineffectual and annoying campaigns to flood the internet. We promise to treat your business as we would our own and do whatever it takes to make your ad dollars count.
At Ezca , we’re able to help your company grow, using multiple minds with lots of collective experience navigating the digital advertising space. Case after case, we’ve mastered the art of fashioning compelling display ads that captivate audiences, giving the best results, boost brand awareness and recall, and position companies for long-term, sustainable growth.
If you’re ready to see us in action, we’d love to talk and learn the ways we can help you grow your business.
Tell Us а Bit About You