social media Community Management
Nothing compares to social media when you want to connect with the buying public.

But just posting a page on Facebook, Instagram or the like isn’t enough.
To get the most out of your online presence, you’ll need to use social networks to develop stronger relationships with your consumers.

Community Management is a much-needed thing for any business that depends on social media to drive sales and revenue. Strengthening bonds with your followers sustains loyalty and allows you to improve the return on your company’s investment in the long term.

Successful Community Management humanizes your business and provides to your followers a sense of belonging by letting them know you care. By taking the time to answer their questions and address their issues, you can even convert those followers into enthusiastic supporters for your brand.

As a full-service and integrated digital marketing agency, we understand an active social media following is vital to your business’s triumph. Our Community Management masters have the instruments to establish dynamic online communities that will keep your followers involved, culture positive customer experiences, and secure your brand stands out in today’s increasingly competitive online marketplace.
What Community Management
Stands for
It’s not out of the ordinary to see "Social Media Management" and "Content Management" used equally.

But while Community Management is certainly an aspect of any sound social media management strategy, the term actually explains the practices and techniques a business should employ once they’ve formed their social media presence. Community Management is individual — it’s part listening to the internet, part customer service, and part participating in online discussions relevant to your company.

And here’s why Community Management matters

It’s because customer complaints on social media have increased 8-fold since 2014.

Before the digital age, a single customer complaint or word of praise wouldn’t have much influence. But nowadays, a review or comment on Instagram is visible to hundreds, thousands, if not millions of users who may share that posting with their own followers, email a screenshot to their colleagues, or exchange texts with their close group discussing the matter.

That type of presence has the power to make or break your brand.
A Strong Community Means a Stronger Business
All in all, building a strong social media community will only strengthen your business.

Your followers will know they can count on your company whenever they have questions or concerns. Listening to their feedback also allows you to learn more about their expectations, needs, and desires and adjust your offerings accordingly. Engaging with followers can even help you identify emerging challenges before they become problems for your brand.

But it takes time to build an authentic social media community, and you’ll only succeed when you make your audience a priority and attend to it daily. It’s a lot to take on when you’re already juggling everything else that comes with running a business.

Fortunately, that’s where we come in.

Every day, we help companies leverage Community Management to amplify brand awareness, drive traffic and conversions, and improve their bottom lines. As your online brand ambassador, we’ll efficiently manage, monitor, and promote your followers across diverse platforms in accordance with your planned social media strategy and goals:
Dynamically interact with your audience to inspire a favorable view of your brand.
Respond to customer questions and concerns in a respectful and timely manner, eventually generating new leads through positive online and offline reviews.
Constant monitoring of all social media accounts to detect customer feedback, mentions, keywords, hashtags, and discussions related to your business and your competitors.
Create and publish captivating content, including real-time product information and updates, to keep your followers busy.
Encourage happy customers to post images of your products and other user-generated content.
Identify and expand relationships with frequent engages, super fans, and relevant social media influencers.
Protect your brand reputation by ensuring all social media pages are spam free and effectively dealing with negative feedback.
Create a plan for handling customer care issues, negative comments, and difficult questions in the event of a crisis.
Deploy appropriate analytics tools to track performance, analyze what’s working, and identify any needed modifications.
An Entrepreneur’s View on Community Management
We were all entrepreneurs who had each started and sold several companies before getting together at Ezca. We’re passionate about Community Management because we’ve experienced the damage inflicted by an indifferent and incoherent approach to social media engagement. Because we’ve walked in your shoes before, we have no tolerance for copied replies, bots, and other slack tactics that would only serve to alienate your audience and discredit the reputation of your brand.

We see you’ve got to make every dollar count, and we are committed to treat your business as we would our own.

When you collaborate with Ezca, you’re calling upon the power of multiple intellects with years of combined experience navigating the internet landscape to grow businesses and enhance brands. Try after try, we’ve learned how to execute the most effective Community Management strategies to maximize your social media assets and deliver the greatest possible return on your investment.

We think you’ll find our results nothing less than extraordinary!

If you’re ready to put our knowledge to work, we’d love to talk and learn more about how we can help you grow your business.
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