Diversification is a vital element of any digital marketing campaign.
Microsoft advertising, previously known as Bing Ads, lets you run campaigns across three different search engines: Bing, Yahoo and AOL. Your advertisements can also pop up on any sites owned by those search engines, as well as their partner sites.
That means your Bing advertising could perhaps appear to 63 million users you won’t be able to get on Google.
Bing’s searchers tend to be slightly older, better educated, and have higher incomes
compared to the average Google user. More than half are looking for product information
, and 43% are looking to discover new brands. Almost all of them have shopped online in the past month.
The Google Ads market is filled to the brim, and it’s tough for brands to stand out absent a big spend. But with fewer advertisers competing for keywords and placement, clicks in Bing are 33% cheaper
, while the average click-through-rate is about 50% higher